Oakwood Leisure Ltd. is owned by the McNamara family, Pembrokeshire farmland owners who took the brave move to diversify into the leisure industry in 1987 after the introduction of Milk Quota. The park took twelve months to research and great care was taken when the work began to integrate all it's facilities into the existing valley and to complement the natural vegetation. Not a single mature tree was disturbed and many have been used to enhance, screen and provide natural avenues to various rides. The first stage, completed in 1987, cost approximately £1 Million to build and invest in new rides, infrastructure and staff training has continued each season. As a result, Oakwood is now classed as one of Wales' top tourist attractions and one of the Top Ten Theme Park in the UK.